Role — Designer
When — Fitch 2011
Created whilst working at Fitch London
Dell IFA exhibition graphics to bring the More You positioning
to life for customers.
The technology industry is an ever changing climate, with competition fierce amongst brands. Dell, a more affordable solution, were losing traction with their customers and needed a brand refresh to bring to life their exciting products, services and solutions, whilst providing a platform for new products to be launched from.
With a disengaged audience in mind we set out to create an experience which customers could engage with. IFA Berlin was the launch event for the new Dell positioning ‘More You’. Combined with brand films and new language guides, the exhibition saw 230,000 visitors across 4 days, all interacting with an exciting technology brand.